How photography editing provider could increase E-Commerce sales ?

How photography editing provider could increase E-Commerce sales ?

Operating an E-Commerce business is a bit different from conventional and local businesses. With the advent of technology and the Internet, businesses can now travel far and wide across the globe through E-Commerce which when managed well help to increase sales.
E-Commerce help business Owners to show case whatever products or services they have to millions of Clients and prospective Clients worldwide where there is an access to internet. To be able to transact business successfully with customers across nations and even continents, a lot of factors and marketing strategies discussed below need to be put in place to help boost sales.
Photography editing provider could increase sales tremendously by making use of the marketing strategies discussed below.

The use attractive and clear Service/Products images 

 Visuals play a very important role in products marketing. Getting clearer and higher-quality images of your products and services on your E-commerce platform is one of the easier means to boost sales of products and services. Potential customers and even old clients get attracted to images they see and that gives them the informed knowledge of what products actually look like. Photography Provider could increase sale by uploading high quality images to be scrutinized by potential clients and to overcome their hesitance to purchase when they can’t touch or see the product in person.
More importantly, if you can show the products in action and allow it to answer clients and potential clients’ questions, you can help clients decide better on whether to purchases. To be able to catch the attention of prospective clients, such images used must be edited to look sharper and clearer, It should not be only one side of the product but have different views through different angles top, bottom, side, front and back to allow customers to analyze them further and appreciate the products as if the products are in their hands.
Thus, good quality images are more likely to capture the interest of potential clients and boost sales as well.

Use Brilliant Product Descriptions 

Another important marketing strategy that can be adopted by a photography editor to boost sales can be said to be adequately labeling and describing products and services to catch potential client’s attention and also have then informed on all they need to know about the products or services.
Example: A smart phone user who finds himself on Google play store app market and wants to purchase an application would quickly go to product description to read more about the function/ use and benefits, how the product works and try to find difference between the application as against other similar applications and even read other people’s comments and likes in terms of number stars for that particular application before he /she can made an informed decision on whether or not to continue patronizing the product.
 A similar scenario in the example above is applicable in the case of a photography editing provider. In coming out with the description of the products, efforts must be made to ensure that technical jargons are avoided as much as possible to help more readers in understanding what they read better.  Next, focus on the format. This means that you should make your product descriptions easy to read. Use subheadings, bullet points, large, readable fonts, and lots of white, uncluttered space that will make reading as easy as possible.

Offer Purchase Discounts and referral Discounts on Certain Items 

Offer of purchase discount, referral rewards and coupons to old clients and potential ones could go a long way to increase sales. Let clients enjoy discount on the purchase of certain number of items.  This discount will help boost sales since customers would try to meet the threshold to be able to enjoy the discount.
Coupons can be issued to customers to entice them to purchase up to a certain amount and enjoy a reduction in value of total of their purchase to the value on the coupon given.
Example: KiKuu normally gives coupon to all customers with the aim of enticing customer to buy from them especially during festive seasons. A client may be given a $5 dollar for free for Products wealth $100 dollar purchased. Such a customer may not even be ready to purchase but upon knowing he /she can has gotten a coupon wealth $5 or more he/she will be eager to buy so as to be able to enjoy the value of the coupon given him/her.
Also sales can be increased by giving customers referral rewards. Offering irresistible referral rewards to your current customers can encourage them to invite and send links to their friends and relatives to visit your E-commerce web site. Such referrals also increase sales as a percentage of such groups who visit your Ecommerce web site for the first time are likely to make their first purchase and even become your loyal customers who will be purchasing constantly.

Manage Shipping Costs Wisely 

To be able to increase sales another strategy or factor to consider would be making sure you do not over burden your clients with high cost of shipping.
A lot of clients and potential ones are most at times discouraged from continuing with their order and abandon selected items in their carts upon knowing that the shipping cost of their order is one that they cannot afford.
It is good you make client aware of the Shipping cost early enough and not when they are half way through the order/purchasing process. Also consider if you can offer free shipping once customers reach a specific purchase threshold. A number of buyers will be motivated to add more products to their cart if they get to know they will enjoy free shipping upon reaching specific purchase threshold. Such offers must be made clear and visible at the homepage, products page and check out page to all client and potential clients who visit the website. Aside giving all these information on the shipping costs, clients and potential ones will appreciate it better if they are provided with details on the estimated delivery duration as well.

Stop Forcing Users to Register Before Buying 

One might argue that making customers register at the entry stage of the Ecommerce website is a way to track the number or membership list, it is really good you get the number and detail which can help you make a follow up when the need arise but the ultimate goal should be to increase sales.
The ideal way to avoid chasing away potential client from gaining access to the Ecommerce website would be providing an option for Guest check out.
This option can increase sales greatly since a number of these visitors would be able to have a preview of the products and services offered for sales freely without being asked to register. Such Access will also help them to be able to make an informed decision before they even register and purchase products and services they are interested in.

Improve on Your  Website’s Speed 

Optimizing website speed is another important factor which when taken into consideration will go alone way to increase sales.
Providing good products or services as a photography retouching provider should be of much concern  but before customers and potential customers  can experience how awesome these products and services are, they will have to go to your website first. One important thing to note is that, loading time affects overall revenue generation massively. A lot of people expect websites to load in less than 3 seconds and when they do not see that happen after a couple of tries they exits the browser . This means thousands of sales will be lost as a result of delay in loading time. A very best way to avoid turning off your customers and potential ones as well as losing sales with a slow loading website is to ensure your website load as fast as possible.

Give Customers chance to express their feelings on the products or services they purchase   

Another important issue which can affect sales greatly is the feelings or feedback which normally comes from customers on the product and services they have purchased. Allowing customers the chance means they will be able to talk on how satisfy they are with product and services they purchased. Even though most at times there is fear that some comments from few customers might affect sales, it can be argue that they most of the time affect sales positively because such comments helps the provider of goods and services to improve upon the product. Also if not all people, a lot prefer to rely on these comments from to be able to make an informed decision as to whether to continue with the purchase or stop.
To avoid people’s negative comments from affecting sales negatively, a complaint platform could be mounted so that the only administrators of the E- commerce platform can see such comments and convey it those whom it may concern for corrective action.
Meanwhile options such as the use of stars in grading products and services and words such as “very satisfied” “good” “product received on time” “product received as same in the picture” just to mention few from customers can be shown beneath such products as and when such comments come from Clients to entice more other customers and potential ones to know how people see the product.

Take Advantage of Social Media 

Another avenue to boost sales as a photography editing provider is through the use of social media platforms such as Facebook page, Twitter Instagram YouTube just to mention few.
Social media presents a good way of interacting with your customers and Potential ones. Through these platforms, you are able to showcase the products in stock to a very huge number of people who might be interested in some of the products.

 Embrace the use of mobile app to Attract more customers 

Amazon, Ebay amongst other online sales market are ahead of the game with the introduction of mobile Platform .With the increasing number of smart phones usage, Photography Editing provider who wants to increase sales needs to pay attention the idea of designing a mobile platform which enable customers and potential ones have access to information on available products and services anywhere they find themselves on the Mobile App without necessary having to look for computer before.

Focus on Security 

Considering the alarming increase in online retail fraud attempts, it is no longer a game of price now but also of trust and security.
People who buy online are much concerned about their security in terms of whether products ordered and paid for will be delivered to them some of which is due to past experience. Other people are very much concerned on how secured they will be with regards their personal information they provide on to this Ecommerce Platforms.
Customers will want to get assurances that there is a robust system in place which can protect them. Photography editing provider can increase sales when this assurances are made to Potential Customers.
 There is therefore the need to increase security to be able to attract more customers and increase sales as well.